Personal Profile

Jürgen brings more than 25 years of professional experience in international companies (BASF SE and SAP SE) and more than 15 years of experience as an independent trainer, consultant & coach.

He is an expert in digital transformation and change management and specializes in digital and human topics with a focus on mental fitness, organizational development, leadership and entrepreneurship/future of work. Jürgen has a degree in business administration with a focus on IT as well as further certifications as a systemic coach (DVNLP coach), Reiss Profile® Master and 9 Levels Consultant (value systems).

His life vision: to strengthen and develop people for sustainable success. To make the future more human and happy. The goal of his work is to shape and unleash the potential of people, teams and organizations. He supports the One Better World activities as Germany Liaison Partner, the Rhine-Neckar Metropolitan Region as Network Partner in the Energy and Environment Cluster and is a digital member of the World Economic Forum. For Juergen, daily meditation and gratitude has become an important part of his life.

Jürgen Ruff


  • Founder and Managing Director, – Potenzialgestalter®
  • Founder and Managing Director, RMP India GmbH
  • Founder and Director, Mauve Institute for Training and Development Private Limited
  • Liaison Germany – One Better World Collective
  • Mentor – Team, Digital Hub Initiative, Germany
  • Upstalsboomer on time
  • Independent Partner, amontis consulting AG
  • Gabal Author
  • Trainer and Consultant, Haufe Academy


  • Mental Fitness Coach
  • Systemic Coach / DVNLP Coach
  • Project Management, Portfolio Management and Strategy
  • Organizational development and value systems
  • Understanding, shaping, changing companies, lean management in practice
  • Analysis and work with life motives
  • Health coaching / work-life balance


  • Certified Positive Intelligence Coach (CPQC)
  • Mental Fitness Coach (Positive Intelligence)
  • MHFA – Mental Health First Aid
  • Certified DVNLP-Coach (DVNLP)
  • Training as Systemic NLP Basic Coach
  • NLP Practitioner (DVNLP)
  • Reiss Profile Master® & Reiss Profile® Master Trainer
  • Certified 9 Levels Consultant
  • PMP, Project Management Professional PMI
  • Professional Scrum Master I (
  • Business Engineer / commercial information (imc university, Saarbrücken)
  • Business Administration (Distance Learning University of Hagen)
  • Business Eeconomist with Focus on IT
Network Partner of the Rhine-Neckar Metropolitan Region - Energy & Environment Cluster
Network Partner of the Rhine-Neckar Metropolitan Region – Energy & Environment Cluster
RMP certified master
9L Certified
PQ Coach Badge