Speeches
Regional Conference Energy and Environment
12.10.2023: Moderation of the expert forum on bioeconomics and the circular economy
10 Years – Anniversary Video Cluster Energy and Environment
My involvement as an advisory board of the Rhine-Neckar Metropolitan Region
Congratulations to the Cluster Energy & Environment of the Rhine-Neckar Metropolitan Region, which was founded 10 years ago in May 2023.
My contribution in the video from min. 2:50.
YouTube-Video
(in German)
The Future of Mobility
28.10.2022: Impulse lecture and moderation at the e4 Testival, Hockenheimring
Together with the Rhine-Neckar Metropolitan Region, this exciting workshop including a keynote speech took place.
“The view of the mobility turnaround from the perspective of an early adopter, realist and visionary”. A workshop based on the Walt Disney method with trade visitors of the Testival as well as members of the Energy and Environment Cluster of the Rhine-Neckar Metropolitan Region.
Guest on NLP Podcast 183: Nine levels in business
04.10.2022: Guest at the NLP Podcast with Stephan Landsiedel
Announcing text:
In the latest podcast episode I talk to the potential shaper Jürgen Ruff.
Jürgen is an expert in digital transformation and change management and specializes in digital and human topics with a focus on mental fitness, organizational development, leadership and entrepreneurship/future of work.
The core topic of the episode is the application of the development and value model “Graves Value” or also “9Levels”, in the corporate context. During the interview, we will shed light on the different development levels and how they manifest themselves, especially in companies.
You can expect an exciting interview with many new impulses. Get valuable insights into the transformation work of Jürgen!
Have fun listening.
To the podcast (in German)
Discover your inner saboteurs & use their strength
29.08.2022: Guest in live stream with Lady Sunshine Emily Erker
Headline: Discover Your Inner Saboteurs & Harness Their Strength with Juergen Ruff
If you are physically fit, you can climb steep hills without physical stress. If you are mentally fit, you can face life’s big challenges without mental stress or other negative emotions. How can I evolve to more energy, performance and satisfaction, both in my personal life and at work?
Aim to face life challenges, well-being and healthy relationships with a positive instead of negative mindset.
To the YouTube video (in German)
Working time is living time? Finding meaning & life vision
24.08.2022: Guest in live stream with Lady Sunshine Emily Erker
We are in transition from the industrial age with its defining leadership styles to the age of knowledge workers. VUCA, disruption, agility, new work, values, environment, mindfulness are some of the new buzzwords.
People play an essential role in this change.
Even the Benedictines recognized, “Only those who can lead themselves can lead others” (Fr. Amseln Grün). Motive and value-oriented interaction are an essential part of a necessary cultural change.
To the YouTube video (in German)
Keynote Speaker at RoundtableInsights
Future of work: Bridging mobility, sustainability, and new age technolgy. 26.08.2021
Workshop: Leading projects sustainably through digital transformation
We are in transition from the industrial age with its defining leadership styles to the age of knowledge workers. VUCA, disruption, agility, new work, values, environment, mindfulness are some of the new buzzwords. People play an essential role in this change. Even the Benedictines recognized, “Only those who can lead themselves can lead others” (Fr. Amseln Grün). Motive and value-oriented interaction are an essential part. Companies like Upstalsboom show how this change of a whole company can succeed under intensive value consideration and discussion. How can you as a project manager successfully pick up the different stakeholders here and integrate them into success factors in your projects and thus steer a sustainable success for yourself and all participants? Focus of the workshop:
- Meaning and value orientation in the project
- Introduction to mindfulness
- Experiencing mindfulness through exercises
- Introduction to the Upstalsboomer way
- Viewing the film “„DIE STILLE REVOLUTION“
- Discussion of values
14. June 2019, 9.30, PMI Frankfurt Chapter e.V.

Stakeholder Management in the Digital Age – Focus on People
With the digital transformation, the industrial age and your management styles are coming to an end. New forms of interaction are necessary. Motivational and value-oriented interaction is an essential part of this. Companies like Upstalsboom show how this change of an entire company can succeed under intensive value consideration and discussion. How can you, as a project manager, successfully pick up the various stakeholders and integrate them into your projects as success factors? Jürgen Ruff – Upstalsboomer on time – will discuss and consider with us essential aspects of mindful cooperation and motivational and value-oriented approaches. 03.05.2019 – PMI Local Group Metropolregion Rhein-Neckar 25.02.2019 – PMI Chapter Meeting Stuttgart

“Smart Everything – Autonomous Mobility – The Future We Will Live in”
- Mobility – how the future city will look like?
- Smart cities – how do we need the design the city of the future?
- Living in the future city with 24h connectivity?
- The human factor as a key playe
15.11. – 16.11.18: Digital Transformation & Innovation Summit Amsterdam
Digital Transformation
THE ROAD TO BE TAKEN, DIGITALISATION AND INNOVATION Digital Transformation Has To Be Seen As An Integral Component Of A Holistic Business Transformation, With A Clear Focus On People, Not Solely On Technology
- The right strategy for your company’s digital transformation and Innovation
- How company’s transformation happened
- Achieving global capabilities through a customer centric process
- Roles of leaders and their approach towards Digitalization and Transformation
- Process and Cultures required to drive Innovation?
- Talent Development and Leadership in the digital era
Digital transformation and innovation are currently on everyone’s lips. All major companies have embraced this topic and the pace of development is increasing rapidly. This also has an impact on corporate culture and new requirements for how employees work together. In his interactive presentation, Jürgen Ruff will highlight aspects of digital transformation and innovation and discuss with participants how this affects their work as managers and project leaders. As Program Manager for SAP Sales University, Jürgen Ruff co-developed a new training course on digital transformation and rolled it out globally. He is co-author of the book “New Complexity in Human Resources and Leadership” with the contribution “Global Rollout of the Challenger Sales Approach in the Context of Digital Transformation”, which was published by Springer Gabler Verlag in March 2017. 24.02.2017 – Projektmanagement Meeting Metropolregion Rhein-Neckar 03.03.2017 – Global Process Improvement and Operational Excellence Summit in Amsterdam 04.10.2017 – 1st German PMI Conference, Frankfurt 16.11./17.11.2017 – Global Digital Transformation & Innovation Summit, Amsterdam 23.04.2018 – PMI Chapter Meeting, Stuttgart