Jürgen Ruff in dialog with Matteo Boffa :
From a bank career via News York to be president at Swiss Business Council for Abu Dhabi
Instead of a “save” bank career decided to getting out of the comfort zone and making an impact for our environment
The “ugliest” designed shoes to get listed by GQ as the best make sneaker in 2021
FlipFlopi goes sailing – supporting this initiative
Expo and the sustainable focus like recycling billboards to bags
Safe Driver in Dubai
Zeloop: mobile application that rewards positive consumer behaviour
Lenght: Video 16:18 min., Podcast 17:22 min.
Web pages:
- Etuix – Luxury Recycled Products
- Thealy Sustainable Sneakers
- FlipFlopi Project
- Zofeur – Safe Driver Dubai
- Zeloop
Video: